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A skilled barber can give you a confident look; a skilled AI developer can give your business a discoverable digital presence, even on a limited budget. For Isaac, longtime owner of A Man's Zone in Naperville, Illinois, that combination turned an invisible shop into one customers can now find. Here's how it happened.

When I walked in, it was immediately clear the man who would be cutting my hair was also the owner. Isaac was personable, and through small talk we discussed what I did for a living. He mentioned that he used to run Google Ads, but they had mysteriously paused on him. He'd enjoyed how they attracted new clients to his business.…