From Invisible to Discoverable: How I Built a Digital Presence for a Barbering Veteran
A skilled barber can give you a confident look; a skilled AI developer can give your business a discoverable digital presence, even on a limited budget. For Isaac, longtime owner of A Man's Zone in Naperville, Illinois, that combination turned an invisible shop into one customers can now find. Here's how it happened.
When I walked in, it was immediately clear the man who would be cutting my hair was also the owner. Isaac was personable, and through small talk we discussed what I did for a living. He mentioned that he used to run Google Ads, but they had mysteriously paused on him. He'd enjoyed how they attracted new clients to his business.
I fixed the issue for him on the spot. As a small business owner who wasn't particularly tech-savvy, Isaac was unaware Google had paused his ads because he'd never verified his business. After resolving that, I asked if he had a website. He didn't. I explained that modern AI tools, in the hands of a skilled developer, can lower the barrier to entry for someone with a limited budget. Using his existing branding and images from social media, I could build a fast-loading, SEO-optimized website to increase his web presence while focusing on converting traffic to his Booksy booking page, so there would be no interruption or risk to his existing booking flow.